June Junk Claim #2: Aveeno Not So Natural

Aveeno’s advertising that its products are all natural are the focus of June Junk Claim #2.

Greenwashing: Beaute de Maman not so beautiful. Or particularly natural.

I just don’t get the popularity of Beaute de Maman. Or why the line won an Editor’s Choice Award from Pregnancy Magazine in December of last year. I really don’t get it. The line is expensive. But people like it because it is natural. I’ve found it in very upscale boutiques, with sales people touting [...]

False Advertising & Blatant Greenwashing: Cargo’s PlantLove Botanical Lipstick at Sephora

I am completely amazed at the blatant FALSE advertising for Cargo’s PlantLove Botanical Lipstick at the Sephora website. This lipstick has been recommended to me by several people, so I thought I’d check it out. But I haven’t done that, in part because I just haven’t been ready to sample new lipsticks. But also because [...]