Earth Mama Angel Baby Head of the Class – What is Natural?

Are you ready for college? You will learn about “Natural” for your college level course. And, of course, enter to win Earth Mama Angel Baby’s purely natural, naturally safe Angel Baby Bottom Balm, Mama Bottom Balm, C-Mama Healing Salve and Natural Nipple Butter! So many products, so many labels! The label says “natural,” but does [...]

Another instance of greenwashing? A Beautiful Life “All Natural” Nail Lacquers

A beautiful nail polish line claims all natural but the ingredients suggest otherwise.

Greenwashing: Beaute de Maman not so beautiful. Or particularly natural.

I just don’t get the popularity of Beaute de Maman. Or why the line won an Editor’s Choice Award from Pregnancy Magazine in December of last year. I really don’t get it. The line is expensive. But people like it because it is natural. I’ve found it in very upscale boutiques, with sales people touting [...]