Kim Kardashian As An Earth Mama?

bigstock-A-beautiful-young-pregnant-wom-24168806Last night an article on Yahoo caught my eye – the title boldly asserted Kim Kardashian – Earth Mother with her new pregnancy. I snorted my drink onto my computer screen and almost fell out of my chair laughing.

Now, don’t get me wrong, I am happy from Kim and wish her the best. I am even happy for her if she is discovering a healthier lifestyle because she is pregnant. But doing a photo shoot with less make up does not make one an Earth Mother. Nor does reducing one’s Diet Coke intake make one an Earth Mother.

It actually might be great if Kim Kardashian were becoming an Earth Mother. She garners so much attention (whether you love her or hate her) that it could bring attention to some of the issues that so called Earth Mothers hold dear – whether the issue is climate change, energy issues, reducing lead exposure, safer chemicals in consumer products, fracking, GMOs, or whatever.

But Kim Kardashian’s Earth Mother experience seems just as fake as her reality TV life. I don’t think she is eliminating doing her nails or at least using a less toxic nail polish. I don’t think she is avoiding synthetic fragrance because of the possibility of hormone disrupting phthalates or carcinogenic compounds.  I don’t even think her comment about limited Diet Coke has anything at all to do with the artificial sweetener or the possibility of exposure to bisphenol A due to the lining of the aluminum can.

I also don’t think she is going to buy products for  the nursery that are safer than conventional products, whether it is formaldehyde free furniture or avoiding polyurethane foam pieces.  Do you think she is considering flame retardants? I don’t. And I don’t think she will look for safer baby products such as Earth Mama Angel Baby’s products.

Perhaps she means something more than a trendy label to improve her public image, but I honestly don’t think so. I don’t believe a Teflon-coated reality TV star enamored of modern conveniences (fake nails, fake tan, fake eyelashes, disposable clothing, disposable water bottles) can be an Earth Mother.

But it would be great if she proved me wrong.