October & Breast Cancer Awareness Month Means Pinkwashing At Fever Pitch

October is Breast Cancer Awareness Month.

And I hate it. Don’t get me wrong – I am all for raising money and bringing more awareness and education to breast cancer issues.

But I detest pinkwashing. And October just brings a ton of companies promoting products that contain ingredients that are linked to breast cancer or are hormone disruptors. Companies like Avon, Aveda and Estee Lauder who claim they are pink but there products are loaded with the very chemicals that may contribute to breast cancer.

So, it isn’t very PC, but I sort of hate Breast Cancer Awareness Month.

So, this week’s #ecowed we will talk all about #pinkwashing. Just tweet with me on Wednesday, October 6, 2010 at 7 pm Pacific time. Follow @thesmartmama and bring your pinkwashing examples.

And, all this month, I’ll be posting the pinkwashing examples I find.

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Comments

  1. thanks for coming up with this topic.many people neglect it.

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  1. [...]  The Smart Mama: October & Breast Cancer Awareness Month Means Pinkwashing At Fever Pitch October is Breast Cancer Awareness [...]

  2. [...] know, October is Breast Cancer Awareness Month.  As companies don pink ribbons on everything and pinkwash consumers, the Breast Cancer Fund proposes we change the purpose of the month from awareness to prevention. [...]

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