So, I recently blogged about how I was tired of chemical free claims when it comes to beauty and cleaning products. And that gave me an idea. I thought for each day of June, I’d talk about a “junk” claim when it comes to beauty and cleaning products.
My first “junk” claim is Josie Maran Cosmetics’ Argan Mascara. I’m picking on Jose Maran Cosmetics to start because of a recent Twitter party that included promoting the products as safe for pregnant mamas, including that they were free of petrochemicals. And while I can’t say whether or not the products are safe, I can say that many of the products are not free of petrochemicals as advertised.
The Argan Mascara, for example, is advertised as free of petrochemicals, free of animal testing, and free of toxic chemicals. The claim “free of petrochemicals” should mean, well, that none of the ingredients are petrochemicals. Petrochemicals are generally considered chemicals derived from petroleum.
So, if the advertising is true, none of the ingredients should be derived from petroleum. The ingredients are:
White Beeswax, Carnauba Wax, Polyisobutene, Isododecane, Propylene Carbonate, Quaternium-18, Hecorite, Olea Europaea (Olive) Oil, Isoeicosane, Glycine Soja (Soybean) Oil, Argania Spinosa (Argan) Oil, Simmondsia Chinenesis (Jojoba) Oil, Linseed Oil, Phenoxyethanol, Hexylene Glycol, Caprylyl Glycol. May Contain: Iron Oxides, Black Iron Oxides, Mica.
Okay, let’s look at some of these ingredients. And, don’t be worried, there isn’t too much chemistry – just a little.
Let’s start with polyisobutene. Polyisobutene is a synthetic rubber, a copolymer of isobutylene with isoprene. Isobutylene is produced from oil, and 95% of isoprene is synthetically produced from oil, although it is possible that the isoprene comes from a natural source. Unlikely but possible. And I could not get a response from Josie Maran Cosmetics.
Isododecane is produced from isobutane, which is produced from oil.
Propylene carbonate is basically produced from propene, which comes from petroleum, natural gas or sometimes coal.
Phenoxyethanol is virtually always derived from phenol and ethylene oxide. Phenol is usually produced from benzene derived from oil, and ethylene oxide comes from reacting ethylene with oxygen. Ethylene is derived from oil.
So, you tell me, how is this mascara free of petrochemicals?
Seems to me that the claim the Jose Maran Cosmetic Argan Mascara is free of petrochemicals is nothing more than junk greenwashing.