False Advertising & Blatant Greenwashing: Cargo’s PlantLove Botanical Lipstick at Sephora

cargo plantloveI am completely amazed at the blatant FALSE advertising for Cargo’s PlantLove Botanical Lipstick at the Sephora website. This lipstick has been recommended to me by several people, so I thought I’d check it out. But I haven’t done that, in part because I just haven’t been ready to sample new lipsticks. But also because I’ve been skeptical about Sephora’s Naturally Gorgeous Natural Seal, especially since it won the dubious distinction on one of the four biggest Enviro scams. 
In any event, I checked it out today after being prodded by a post on Sephora’s Natural Standard being a complete and utter sham. 

And I’m dumb founded by the completely false advertising. 

Truly, utterly, dumb founded. No wonder we all have such a hard time figuring out what we are doing when it comes to buying products. 

So, here are the claims for the product related to its “green credentials“:

This product is formulated WITHOUT:
– Parabens
– Synthetic Fragrance
– Synthetic Dye
– Petro-Chemicals
– Phthalates


This product has Sephora’s Natural Seal. Okay, sounds great, right? But then if you click on the ingredients, this is what you get:


All shades contain:
Ricinus Communis (Castor) Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Mica, Candelilla Cera (Euphorbia Cerifera Wax), Cera Alba (Beeswax), Lanolin, Caprylic/Capric Triglyceride, Cocos Nucifera (Coconut) Oil, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Tocopheryl Acetate, Jojoba Esters, Simmondsia Chinensis (Jojoba) Seed Oil, Cymbidium Grandiflorum Flower Extract, Mangifera Indica (Mango) Seed Oil, Butyrospermum Parkii (Shea Butter), PEG-8, Tocopherol, Ascorbyl Palmitate, Citric Acid, Ascorbic Acid, BHT, Silica, Alumina, Isopropylparaben, Isobutylparaben, Butylparaben, Benzophenone-3, (+/-): CI 77891 (Titanium Dioxide), CI 15850 (Red 7 Lake), CI 77491/Ci 77492/CI 77499 (Iron Oxides), CI 15985 (Yellow 6 Lake), CI 75470 (Carmine). 

Notice the three ingredients in bold, common to all shades? Yes, those are parabens. So how stupid does Sephora and/or Cargo think we are? The lipsticks are advertised that they are formulated without parabens, yet all shades contain three parabens? 

And the company also claims that the lipsticks are manufactured without petrochemicals. Hello? Benzophenone-3 is derived from benzophenone, which is manufactured typically using benzene, a petrochemical. 

In other words, the claims for these botanical lipsticks are completely false. Shame of Sephora and Cargo.

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