My last blog post was about Universal Pictures’ The Lorax and how hope will change the world. I was actually optimistic that the new movie would inspire more people to change their worlds. I was optimistic that the movie The Lorax would reach more people with an uplifting environmental message.
But, a recent article by Mother Jones has crushed that optimism. According to the article, The Lorax has over 70 launch parties, including many not so environmentally friendly products, such as standard fuel injection engine Mazda SUV, Pottery Barn Kids, dispoable diapers and more.
Wasn’t one of the more compelling messages in Dr. Seuss’ The Lorax that conpicuous consumption will result in environmental gloom and doom UNLESS we care? Shouldn’t the good folks behind the movie care a bit more about the launch partners, consistent with the environmental message of the story? Shouldn’t the products be at least environmentally friendly, even if they are products that we don’t really need? An electric car? Disposable diapers made with reclaimed materials or some environmentally friendly concept?
Or are those good folks just like the Once-ler – caught up in making money?
Pimping products is just, well, #loraxwashing.