June Junk Claim #2: Aveeno Not So Natural

Aveeno’s advertising that its products are all natural are the focus of June Junk Claim #2.

June Junk Claim #1: Josie Maran Mascara and Petrochemical Free

Josie Maran Argan Mascara is not petrochemical free as advertised.

No Such Thing As Chemical Free In Cleaning & Beauty Products. Really. Really really.

There is no such thing as chemical free in cleaning and beauty products. Really.

Another instance of greenwashing? A Beautiful Life “All Natural” Nail Lacquers

A beautiful nail polish line claims all natural but the ingredients suggest otherwise.

Understanding Labels: PEG-40 Hydrogenated Castor Oil & Greenwashing

PEG 40 hydrogenated castor oil may sound natural, but it isn’t. It has been processed with petroleum derived ethylene oxide and can be contaminated with the carcinogen 1,4 dioxane.

Greenwashing: Beaute de Maman not so beautiful. Or particularly natural.

I just don’t get the popularity of Beaute de Maman. Or why the line won an Editor’s Choice Award from Pregnancy Magazine in December of last year. I really don’t get it. The line is expensive. But people like it because it is natural. I’ve found it in very upscale boutiques, with sales people touting [...]

What’s wrong with natural deodorants? You may be surprised to find aluminium.

Well, the real answer may be that many people find that natural deodorants just don’t work as well. But that isn’t what I was going to talk about in this post. Instead, I wanted to talk about what is in what many consider to be the most natural of all the natural deodorants – the [...]

Suave Kids #WashThemGrow Twitter Party Illustrates Ingredients Are Not Mild Or Gentle

The Suave Kids #washthemgrow twitter party resulted in concerns over ingredients, but didn’t go far enough to discuss all the problemmatic ingredients in this allegedly mild product.

What Is Natural? Lucky Magazine Misses It on Kiss My Face Liquid Rock

Greenwashing is rampant in the beauty industry and this post looks at how Lucky’s beauty editor may have fallen from the natural claims of Kiss My Face’s Liquid Rock.

Why is 1,4 dioxane found in “organic” shampoos?

1,4 dioxane is found in so called organic and natural shampoos even though it isn’t listed on the ingredient list. Learn why and what to look for to avoid this carcinogen.

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